Cam Forum (UK)

I am new to affiliate marketing and starting out with promoting webcam sponsors.

Can somebody explain to me what these things mean?

• RevShare
• PPS
• PPL

Which is the best to use?

RevShare = Revenue Share

It means you get a share of the revenue.

eg. 20$ RevShare = If a referral spends £100.00 on cams you will receive £20.00 in commission.

Use when you are wanting to earn more money from referrals who are spend bigger and/or loyal longterm customers.


PPS = Pay Per Sale

It means you will receive a fixed payment once, when a referral makes a purchase.

eg. £100 PPS = If a referral spends £100.00 on cams you will receive a single £100.00 commission.
eg. £100 PPS = If a referral spends £1,000.00 on cams you will still receive a single £100.00 commission.

Use when you want more instant commission results.


PPL = Pay Per Lead

It means you will receive a fixed payment once, when your referral signs up.

eg. £4.50 PPL = If a referral registers and spends £0.00 you will receive £4.50 commission.
eg. £4.50 PPL = If a referral registers and goes on to spend £100.00 you will receive £4.50 commission.

Use when you expect a high number of signups.


Which to Use?

The only way you will know which is best is to test your traffic on the different programs and see which is more profitable for you in a given period. Sometimes you may be switched from PPS or PPL programs to RevShare especially if you are referring large numbers of referrals who are not spending enough to make that particular offer profitable for the sponsor.

My advice is, if you plan to remain an affiliate more longterm, then always go for a revenue share program.

Here's why…

eg. Referral spends £5,000.00 over lifetime of membership:
Earnings
20% RevShare = £1,000.00
£100.00 PPS = £100.00 -£900.00
£4.50 PPL = £4.50 -£995.50

Remember that once you have referred a customer, it is up to the sponsor to try and get them to spend as much a possible.